I read this piece by Paul M. Sutter, “Science Has a Communication Problem – and a Connection Problem.” His conclusion is scientists can earn public trust if they are visible and sharing the scientific process. I think that’s right. He talks about the difficulties in using traditional and social media to convey science. I relate, and I tried to articulate my thoughts on the subject below.
The boundary of scientific understanding expands all the time. It takes time and effort to take discoveries at the frontier and deliver them to the public. Whose responsibility is it to provide accounts of the new territory of human knowledge? More scientists should take on that role, but there is neither incentive nor training to do so. Most scientists hone a specific technical skillset and communication style that works within the scientific community. Making time to build another, parallel skillset and communication style is hard.